ideation and user scenario sketching


workPlay is a research project undertaken as a Master of Arts degree at the University of Sunderland, UK(2008). The purpose of the study was to consider methods of communicating the user experience in front-end product and service design.

The need in front-end design for a communication system that can express ideas quickly and clearly has arisen as a result of pressures to increase the success rate of new product and service development, to reduce time spent on R+D, to protect IP, and most particularly to respond to the increasing need to convey the user experience. workPlay was conceived to be a broadly accessible graphical communications system that uses visual narrative to achieve high levels of comprehension. As such, it uses familiar graphical elements found in comic strips - a simple but effective combination of words and pictures.

This section of the website features some of the main elements of the project research, studies, surveys and outcomes. These can be accessed by the links on the left.

1/ To establish sound historical and theoretical contexts to support the development of a unique system of visual communication.
2/ To develop a comprehensive plan for a graphical system that enables a user who has little or no artistic training to convey concepts related to dynamic human
activities and communicate them effectively to others.
3/ To provide an environment for holistic and creative thinking that readers with different learning styles can comprehend.